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What are IIHS ratings and why are they important?

The average consumer has a lot to think about when it’s time for a new vehicle. Sedan or SUV? 4-cylinder or 6? What is the most important question to ask about your new ride? How safe is this pile of metal and rubber? Sure, the salesman says it’s safer than a baby-bird wrapped in bubble-wrap. But how do you find out how safe a vehicle is? The Insurance Institute for Highway Safety (IIHS) has you covered! Let’s take a look at IIHS ratings and why they matter.

More is more in safety testing

IIHS ratings stem from vehicle crash test performance in a variety of areas. This includes roof strength, head restraints, headlights, and more. The IIHS is more strict in their testing requirements than the government’s NHTSA (National Highway Traffic Safety Administration).  But they are always looking for ways to aggressively promote new crash-prevention technologies.

Setting the standard

One of the reasons IIHS ratings are important is their ability to keep advancing safety technology. As a privately-owned entity, IIHS has more freedom when it comes to creating tougher testing standards. They also have access to large amounts of insurance industry crash data that drive improvements in safety design.

And the award goes to

The IIHS award system has been a big part of the group becoming the standard bearer for vehicle safety. Earning a Top Safety Pick+ or Top Safety Rating translates into more car sales. That has auto manufacturers working hard to improve their ratings.

Evolving safety technology and testing standards that exceed government requirements – check! Access to key crash data and a rating system that spurs auto manufacturers to make advances in safety engineering – check! It’s pretty clear why IIHS ratings are critical and why they are driving the future of vehicle safety. What’s driving your future?  If it’s a career in the automotive industry, you should check out the programs at J-Tech Institute. Their campus sits on 168,000 square feet and they provide access to industry professionals with real-world experience. J-Tech is training the next generation of automotive and diesel technology professionals. Contact us today to learn more and get your future jump started!

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